131 lines
3.3 KiB
Markdown
131 lines
3.3 KiB
Markdown
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# 麦肯锡AI战略咨询
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`市场研究` `战略分析` `AI技能` `咨询`
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# 麦肯锡研究 - AI 战略顾问技能
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将任何 AI 智能体转变为完整的麦肯锡级战略咨询团队，提供全面的市场研究与分析。
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## 功能介绍
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该技能对您的业务运行一整套咨询级分析：
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1. **市场规模与 TAM 分析** - 采用自上而下和自下而上两种方法测算可寻址总市场
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2. **竞争格局** - 按市场份额、营收和融资额排名的前 10 大竞争对手
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3. **客户画像** - 4 个详细的买家画像，包含心理特征和购买行为
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4. **行业趋势** - 宏观与微观趋势及五年时间轴映射
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5. **SWOT + 波特五力模型** - 综合战略分析与交叉匹配
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6. **定价策略** - 竞品价格审计、价值定价及三档定价建议
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7. **市场进入计划** - 上市阶段规划、渠道策略与 KPI 框架
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8. **客户旅程映射** - 从认知到倡导的完整生命周期
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9. **财务建模** - 单位经济模型、三年预测与盈亏平衡分析
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10. **风险评估** - 15 项分类风险及情景规划
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11. **市场进入策略** - 扩张分析与 12 个月路线图
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12. **执行战略综合** - 麦肯锡风格战略建议
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## 工作原理
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1. 智能体询问您偏好的语言（阿拉伯语或英语）
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2. 通过一次结构化收集获取所有必要业务信息
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3. 使用您的数据依次执行所有分析
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4. 将每项分析作为完整的咨询级交付成果呈现
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## 安装方式
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### 通用方式（适用所有平台）
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```bash
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npx skills add Abdullah4AI/mckinsey-research
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```
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### OpenClaw
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```bash
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clawhub install mckinsey-research
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```
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或手动安装：
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```bash
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git clone https://github.com/Abdullah4AI/mckinsey-research.git
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cp -r mckinsey-research ~/.openclaw/skills/
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```
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### Claude Code
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```bash
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git clone https://github.com/Abdullah4AI/mckinsey-research.git
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cp -r mckinsey-research ~/.claude/skills/
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```
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### Antigravity
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```bash
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git clone https://github.com/Abdullah4AI/mckinsey-research.git
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cp -r mckinsey-research agent/skills/
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```
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### Augment
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```bash
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git clone https://github.com/Abdullah4AI/mckinsey-research.git
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cp -r mckinsey-research ~/.augment/skills/
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```
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### Cline
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```bash
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git clone https://github.com/Abdullah4AI/mckinsey-research.git
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cp -r mckinsey-research cline/skills/
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```
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### CodeBuddy
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```bash
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git clone https://github.com/Abdullah4AI/mckinsey-research.git
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cp -r mckinsey-research ~/.codebuddy/skills/
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```
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### Command Code
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```bash
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git clone https://github.com/Abdullah4AI/mckinsey-research.git
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cp -r mckinsey-research ~/.commandcode/skills/
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```
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### Codex
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```bash
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git clone https://github.com/Abdullah4AI/mckinsey-research.git
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cp -r mckinsey-research agent/skills/
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```
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## 使用方式
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直接向您的 AI 智能体发出以下指令：
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- "为我的业务运行完整的市场研究"
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- "为我的产品做竞争分析"
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- "进行麦肯锡风格的战略分析"
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- "بحث سوق لمشروعي"
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- "تحليل استراتيجي لمنتجي"
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技能将自动触发并引导您完成整个流程。
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## 文件结构
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```
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mckinsey-research/
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├── SKILL.md # 技能主说明文件
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├── references/
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│ └── prompts.md # 12 个带变量的战略提示词
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└── README.md # 本文件
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```
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## 致谢
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由 [@Abdullah4AI](https://x.com/Abdullah4AI) 构建
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## 许可证
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MIT
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